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Margin Notes

Canadian university leaders take the ice bucket challenge for ALS awareness, fundraising

BY LÉO CHARBONNEAU | AUG 21 2014

This is a guest post, collated by our Digital Journalist Natalie Samson in Storify.

The ALS #IceBucketChallenge campaign has been making the social media rounds this summer. The campaign aims to raise research and treatment funds as well as general awareness around ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease), a fatal neurodegenerative disease that leads progressive paralysation and has no known cause or cure.

The name pretty much says it all: folks who accept the challenge are expected to make a small donation to an ALS-related organization, pour a bucket of icy water over their heads, post a video of it online with a challenge to two or three other people. Those who opt out are expected to donate $100. It’s caught on with celebrities, politicians, athletes and more recently with senior leaders at Canadian universities.

ABOUT LÉO CHARBONNEAU
Léo Charbonneau
Léo Charbonneau is a former editor of University Affairs.
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  1. Meyer Odette / July 15, 2024 at 10:05

    60 yr old former professional, now retired. Married with grown children. Diagnosed with ALS in 2017, I have had the fortune of a slow progression, which allows me to approach each new challenge in a controlled and proactive manner. Active participant in the ALS Association. Maintain strong relationships with several others PALS, as we navigate our ALS journey’s. Particularly focus on the impact spiritual and emotional health have on the quality of one’s life with ALS. I have been using ALS/MND programme from natural herbs centre com and I have seen positive result and gave me better quality of life